Home > Search Results: keywords:"řemeslo|řemeslné zboží|drobný výrobce|vynalezená tradice|tradice|inovace|komodifikace tradice|terénní výzkum|zúčastněné pozorování"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Contemporary handicraft of small producers and strategies of interaction with their consumers
 Jarolím, Jakub ; Jakoubek, Marek (advisor) ; Kreisslová, Sandra (referee)
This work is focused on craftsmanship performed by individual craftsmen or by small companies. The author is a leatherworker by his profession and therefore he is an insider in this field. The paper is considering relationships between manufacturers of craft goods and consumers of these goods. These relationships are not just determined by price and utility value of products, but also by symbolic value of these artifacts in the first place. Relationships between manufacturers and consumers include a lot of rituals. Artifacts are usually deemed "traditional" by manufactures and also by consumers. The concept of tradition is commodified and used as a marketing tool in order to increase profit. There is a lot of clichés in the studied field, such as the national myth of "golden Czech hands" or about mythical person of Tomáš Baťa. Important princip how to establish relationships between manufactuers and consumers is geographical distance. Manufactuers set boundaries between each other and if there is someone who is not holding line of traditional craftsman procedure firmly, this wrongdoer can became ritually unclean. Another important principle crucial to set up good relationships between consumers and manufacturers is sustainable development principle. There is a lot of cooperation between different...
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English