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Products of tourism in tourist information centres in the region Posázaví
PETRŮ, Soňa
Bachelor work deals with the region Posázaví, own chosen area deals with Middle Posázaví, demarcationed of towns Světlá nad Sázavou and Zruč nad Sázavou. It was executed the analysis sociable and cultural aims of tourists in the region Posázaví, analysis of chosen tourist information centers products in Světlá nad Sázavou, Ledeč nad Sázavou and Zruč nad Sázavou. It was executed marketing research form of questionnaire saving. It was created two types of questionnaires, one for tourist information centers and one for tourists, which visited chosen towns in August 2006. On basis of questionnaire saving for tourist information centers were analysed products of chosen tourist information centers. Results gained by second questionnaire saving were background for creation of new product of tourism. New product is tree-day trip, sport´s weekend in the region Posázaví, sold as package of services.

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