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Applying CRM to maritime transport
PŘEDOTA, Jan
Main goal of this diploma thesis is to make market analysis of CRM systems in field of maritime transportation and if there will be any opportunity to expand on this market, then propose changes that would fit needs of potential customers. In this diploma thesis, you will firstly be introduced into this topic by reading about enterprise systems, their advantages and disadvantages, distribution by several criteria, then you will learn something about system SugarCRM and in the end of theoretical part you will get necessary information about maritime transportation. Practical part starts with analysing of system SugarCRM from two points of view functions with user interface and database schema. After that there are provided results of questioner which was focusing on information systems and people working in maritime transportation. These results were then used to decide which functions should be implemented first and which of them are not so necessary. By getting results from previous two parts feasibility study was created. In the end you can find conceptual design of new suggested features.
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CRM tools in banks
Petrová, Barbora ; Král, Petr (advisor) ; Pánek, Michal (referee)
Annotation This thesis is concerned with CRM approach - Customer relationship management. CRM covered new marketing methods, that are focused on client's needs rather than on product push strategy. Thanks to sophisticated data analysis clients are addressed with offers, that come up to their current needs. Thesis explains basic terms connected to CRM strategy, different sorts and its components. CRM concept is apllied on the banking area using the example of czech commercial bank.
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