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Harmony Wellness Club clientele care
Svatoš, Vítek ; Šíma, Jan (advisor) ; Pecinová, Markéta (referee)
Topic: Harmony Wellness Club clientele care Objectives: The primary objective of the thesis was to obtain feedback from clients concerning the running of the sports centre. On the basis of the clients' feedback, the club management representatives were provided with the data in order to identify themselves more closely with the clients' needs. The secondary objective was to propose motions that could, based on analysis, help the sports centre enhance provided service and raise the value of club membership. Methods: The method of written questioning in forms of printed questionnaire and personal questioning was used. The questionnaire was designed to show the club through the eyes of customers, and to find out about strengths and weaknesses in terms of club's running and personnel. The outcomes are demonstrated by means of charts and tables, which result in the interpretation summarizing the whole issue. Results: Clients of the club have not been systematically questioned yet, therefore the club management has not been getting the clients' feedback regarding the running of the club. All the changes up to now have been made on the basis of the club management assumptions. The research assesses the club from the clients' point of view. It points out the fields of service that are primarily noticed and...
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Emotional intelligence
Jeřábková, Marie ; Kašparová, Eva (advisor) ; černohorský, Ivan (referee)
This bachelor thesis deals with problematics of emotional intelligence and its importance in employment, especially concerning leading position. The first part of the thesis, which is a theoretical part, is focusing on explanation of basic concepts such as emotion, emotional intelligence, self-awareness, self-control, empathy and relationship control. Then follows the practical part, which is dedicated to the evaluation of the research. The research was realized within the method of questionnaire and the questioned subjects were employees of HR department of companies. The objective was to determine whether the emotional intelligence is the main factor when choosing employees for leading positions. Further, the thesis investigated whether HR departments measure and develop emotional intelligence at their current employees. Another focus of the thesis is to determine what qualities of emotional intelligence are preferred for leading positi-ons. Lastly, there is detailed evaluation of the questionnaire and comparison of its re-sults with the hypothesis.
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Harmony Wellness Club clientele care
Svatoš, Vítek ; Šíma, Jan (advisor) ; Pecinová, Markéta (referee)
Topic: Harmony Wellness Club clientele care Objectives: The primary objective of the thesis was to obtain feedback from clients concerning the running of the sports centre. On the basis of the clients' feedback, the club management representatives were provided with the data in order to identify themselves more closely with the clients' needs. The secondary objective was to propose motions that could, based on analysis, help the sports centre enhance provided service and raise the value of club membership. Methods: The method of written questioning in forms of printed questionnaire and personal questioning was used. The questionnaire was designed to show the club through the eyes of customers, and to find out about strengths and weaknesses in terms of club's running and personnel. The outcomes are demonstrated by means of charts and tables, which result in the interpretation summarizing the whole issue. Results: Clients of the club have not been systematically questioned yet, therefore the club management has not been getting the clients' feedback regarding the running of the club. All the changes up to now have been made on the basis of the club management assumptions. The research assesses the club from the clients' point of view. It points out the fields of service that are primarily noticed and...
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Customer Relationship Management
Otčenášková, Petra ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The Master's Thesis deals with Customer Relationship Management. The aim is to describe and analyze the CRM in a particular company and make suggestions for improvement. The Master's Thesis is divided into two parts, theoretical and practical. The theoretical part explains the theoretical knowledge of CRM. In the practical part is described and analyzed the mode of operation of the company T-Mobile with a focus on CRM. Theoretical basis is based on the available literature and other information sources. The practical part is based on interview with the company employee, customers and internal documents of the company.
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Řízení vztahů se stakeholdery vinařského podniku
Jančálková, Zuzana
The aim of the master thesis is the analysis and identification of stakeholders of wine business with the addition of an investigation the degree of influence of stakeholders on the wine business among Czech and Moravian wineries. It is also analyzed the relationship of influence of stakeholders on the wine business between micro wineries on the one hand and small and medium-sized wineries on the other. The result is the inclusion of stakeholders into groups according to their impact on the winery and the suggestion of managing the relationships with stakeholders of winery in order to increase its competitiveness.
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Firemní kultura
Jílková, Lucie ; Khelerová, Vladimíra (advisor) ; Kohlová, Lenka (referee)
Firemní kultura ovlivňuje celý chod společnosti. Patří mezi nejzákladnější měkké předpoklady prosperity. Může se stát velmi mocným nástrojem pracovní motivace. Existuje jasná souvislost mezi vyspělostí firmy a její kulturou. Cílem je zhodnotit firemní kulturu jednak po stránce teoretické a jednak po stránce praktické se zaměřením na Skupinu ČEZ, v neposlední řadě také diagnostikovat firemní kulturu v této společnosti. Bakalářská práce se skládá ze tří hlavních částí. První část práce je zaměřena na firemní kulturu obecně. Druhá část nabízí seznámení s kulturou Skupiny ČEZ. Třetí část je věnována diagnostice firemní kultury se zaměřením na zjištění stavu kultury ve Skupině ČEZ.
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