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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Social Media as a Tool for Employer Branding on University Students
 LAJPOLDOVÁ, Tereza
This bachelor thesis is called Social Media as a Tool for Employer Branding on University Students and is mainly related to social media and Employer Branding, as can be seen from the name. The aim of the bachelor thesis is to analyze the impact of the use of social networks within Employer Branding among university students and to create an evaluation of individual techniques and methods according to their impact on a group of university students. Other objectives of the bachelor thesis are to analyze the state of social networks, knowledge of the term Employer Branding among university students and to find out the reach of strategies used within Employer Branding by companies through a questionnaire survey. The methodology of this thesis is processed by studying literature with a focus on the latest research and knowledge. In this work, the research sample consists of students of the University of South Bohemia in České Budějovice and students of the University of Economics in Prague. A quantitative research method, a questionnaire, is used to analyse the impact of employer branding use of social media among university students. The results show that most college students do not know the definition of Employer Branding and use social networks mostly for personal use. Research has shown that the most used social networks among students include Instagram, Facebook and Twitter. Respondents most often use social networks for communication with friends, family or as a form of procrastination, only a small majority use social networks to find out information and business.
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