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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Dominant stylistic features of PR articles (On the case of Nespresso brand presentation in life style magazines)
 Pištorová, Barbora ; Mrázková, Kamila (advisor) ; Mareš, Petr (referee)
The thesis deals with significant stylistic features of today's phenomenon - the so called PR article. The paper examines its specifics especially in the environment of online life-style media, i.e. the environment in which PR article frequently occurs. Based on the literature in the field of stylistics, media studies and public relations, the theoretical part first examines the PR article, and then the practical part analyzes selected material. The material is based on PR articles thematizing the Nespresso brand or its products, which were published in the selected type of media during 2018. The result of this thesis is the classification of a PR article in the field of stylistics, its relationship to common journalistic, non-commercial texts, advertising texts including already existing term "advertorial".
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