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National Repository of Grey Literature

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Analysis and prospects of Czech business abroad - the selected territory (French-speaking countries) Hastíková, Kristýna ; Štěňhová, Božena (advisor) ; Korandová, Jiřina (referee) Práce podává návod českým firmám k úspěšnému vstupu na francouzský trh, resp. frankofonní trhy. Analyzuje ekonomické a podnikatelské prostředí ve Francii a ve třech zemích Maghrebu - Alžírsku, Maroku, Tunisku a vyzvedává důležité informace a poznatky pro české firmy, které chtějí proniknout na dané trhy. Analyzovanými oblastmi jsou: ekonomika jednotlivých zemí, vzájemné vztahy s ČR, vzájemná obchodní spolupráce ČR s danými zeměmi až dosud, intelkulturální odlišnosti a perspektivy jejich další ekonomické spolupráce ČR. Závěrečná kapitola práci jen doplňuje a zmiňuje informační zdroje, na které se české podnikatelské subjekty mohou obrátit. Detailed record

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