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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Marketing Plan to Increase Sales of Fresh Pasta La Brusla Pasta
 Bařinová, Michaela ; Janásová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis is dealing with creation of marketing plan for company La Brusla Pasta which is producer of fresh pasta. Thesis is dividend into three sections: theoretical, analytical and proposal. The theoretical part clarifies elementary principles of marketing plan creation, planning strategy and marketing communication of company. In analytical part the analysis of external and internal environment and real questionnaire survey are executed. In the proposal part are, on the basis of discovered results, made particular proposals of solution, including budget and time schedule which will improve economic results of company and its position on the market.
Detailed record
The Marketing Plan to Increase Sales of Fresh Pasta La Brusla Pasta
 Bařinová, Michaela ; Janásová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis is dealing with creation of marketing plan for company La Brusla Pasta which is producer of fresh pasta. Thesis is dividend into three sections: theoretical, analytical and proposal. The theoretical part clarifies elementary principles of marketing plan creation, planning strategy and marketing communication of company. In analytical part the analysis of external and internal environment and real questionnaire survey are executed. In the proposal part are, on the basis of discovered results, made particular proposals of solution, including budget and time schedule which will improve economic results of company and its position on the market.
Detailed record

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