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Possibilities for the application of corporate policy of Thomas Bata
Fojtů, Hana ; Kubelková, Karina (advisor) ; Vostrovská, Zdenka (referee)
This bachelor thesis deals with the phenomenon of entrepreneur Thomas Bata and his company. The aim is to investigate application possibilities of Bata's business policy in actual institutional framework in the Czech Republic. The thesis presents history, characters and organisation of Bata's company. The thesis is focused in more detail to Bata's social system, and defines precisely the most important Bata's measures. Individual issues are described in confrontation with actual situation and organization. Thanks to research facts, the answer to basic problem of the thesis, the possibility of application of Bata's business policy in actual conditions, is found out.

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