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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The analysis of positions of Volkswagen brand in the market of new cars in Czech Republic.
 Vorobev, Vitaly ; Kuncová, Martina (advisor) ; Skočdopolová, Veronika (referee)
The purpose of my thesis is use of various methods of multicriterial evaluation of alternatives in a reality, and particularly the estimation of positions of Volkswagen brand at the market of new cars in Czech Republic and which positions do they take in comparison with other carmakers. The following purpose was to help customers who are going to get to itself the car. The aim was to order cars in each of 10 classes on the basis of results of each method. For my analysis I use methods WSA, TOPSIS and ELECTRE III. For calculations I used MS Excel and program SANNA.
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