Home > Search Results: Vopařil, Pavel
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Marketing Mix of Luxury Goods and its Specifics
 Šimek, Vojtěch ; Říha, David (advisor) ; Vopařil, Pavel (referee)
In my bachelor thesis I deal with luxury, especially in terms of marketing. In the first part I ask myself what luxury really is, what it characterizes and when we can define a product or service as luxurious. The theoretical part of the thesis analyzes available literature and compares marketing mix of consumer goods with the one that is used for luxury goods. The purpose is to determine whether and to what extent is the mix of luxury goods specific. The main objective is to apply the theoretical knowledge to a specific example of selling the villa Sanytrovka. The key question will be to determine whether the property can be defined as luxury, and then outline a possible solution of its marketing mix and confront it with actual procedure of the sale.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English