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National Repository of Grey Literature 1 records found  Search took 0.02 seconds. 
Marketing strategy of a chosen travel trade company
 Voldřichová, Michala ; Petrů, Zdenka (advisor) ; Vaňková, Jana (referee)
The diploma thesis "Marketing strategy of a chosen travel trade company" deals with the situation in a spa hotel Royal. The aim of the diploma thesis is to elaborate the situation analysis of the hotel, to describe and evaluate the contemporary marketing strategy and to make suggestions for the further strategy improvement. The diploma thesis is divided into two main parts -- theoretical and practical. The theoretical part is focused on important definitions of marketing strategy and on the procedures needed for the right chosen marketing strategy. The practical part deals with the current situation in the spa hotel Royal. It includes the elaboration of situation analysis, the description of contemporary marketing strategy including marketing mix and the suggestions for further improvement and development.
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See also: similar author names
1 VOLDŘICHOVÁ, Magda
4 VOLDŘICHOVÁ, Marie
2 Voldřichová, Magdaléna
4 Voldřichová, Marie
4 Voldřichová, Marie
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