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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing Strategy of a New Watch Brand for the Czech Market
 Vláhová, Alžběta ; Průša, Přemysl (advisor) ; Asmalovskij, Alexandr (referee)
As a part of the Jasněna Vláhová s.r.o. company's strategic planning, considering unsufficient satisfaction of the young customers by the current offer, there arose an idea of creating a completely new brand called SUNDAY ROSE. It puts emphasis on a memorable design and an experience given by the remarkable shopping atmosphere, which the target audience requires. This thesis contains a comprehesive marketing strategy for this brand, a design of its marketing mix, which is in several parts devided into B2B and B2C segments. At the same time, it suggests changes for the company's current product lines.
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