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National Repository of Grey Literature

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Evolution and Changes of Advertising of the Skoda Auto Company Veselá, Dana ; Fulka, Josef (advisor) ; Mucha, Ivan (referee) This master's thesis focuses on the advertisement strategy of the Škoda Auto Company, the development and transformations of the brand image from the beginning of the 20th century to the presence in the relation to the changes in artistic depiction, in particular photography. It aims to analyse various factors which affect an advertisement strategy, and thus the final advertising and its means. Detailed record

See also: similar author names
5	VESELÁ, Dominika
2	Veselá, Dagmar
2	Veselá, Daniela
4	Veselá, Denisa
2	Veselá, Dita
5	Veselá, Dominika

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