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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
 Uhrová, Brigita ; Marcolová Klímková, Markéta (referee) ; Schüller, David (advisor)
This bachelor’s thesis focuses on research of customer satisfaction with the company Bruker s.r.o. The theoretical part deals with explanations of basic concepts, techniques and process of marketing research. In the practical part there is conducted research of customer satisfaction by the use of questionnaire survey. The acquired results are analyzed and formulated to a set of suggestions and recommendations for increase of current level of customer satisfaction.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
 Uhrová, Brigita ; Marcolová Klímková, Markéta (referee) ; Schüller, David (advisor)
This bachelor’s thesis focuses on research of customer satisfaction with the company Bruker s.r.o. The theoretical part deals with explanations of basic concepts, techniques and process of marketing research. In the practical part there is conducted research of customer satisfaction by the use of questionnaire survey. The acquired results are analyzed and formulated to a set of suggestions and recommendations for increase of current level of customer satisfaction.
Detailed record

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1 Uhrová, Barbora
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