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Media Image of the Postponed 2020 Olympic Summer Games in daily newspapers Sport and MF Dnes
Tulková, Kateřina ; Trunečka, Ondřej (advisor) ; Langer, Miroslav (referee)
This bachelor thesis examines the media image of the postponed Tokyo 2020 Olympic Summer Games in the dailies Sport and MF Dnes. Articles and visuals are analyzed in the time frame of one day before, during, and one day after the Games, i.e., from 22nd July until 9th August 2021. The paper has three main parts, theoretical, methodological, and analytical. The first segment deals with theoretical concepts related to the production of the media image of events and persons, a relation between sports and media and its morphosis in print, and the Olympic Games. The second segment presents the goal, method of the research, and the process of it. The last part, using the quantitative analysis, examines the articles and images, their range, theme, genre, focus, and whether they mentioned covid-19. The aim is to depict and compare created media images of a sports event in dailies of different statuses. The work output is the practical part, in which are the acquired results presented and interpreted.
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