National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Hodnotenie kvality poskytovaných služieb vo vybraných reštauračných zariadeniach
Tuka, Štefan
The main aim of this bachelor thesis is evaluation quality of provided services in chosen restaurant facilities. The evaluation of these facilities is based on a primary research. The customers evaluated their expectations from provided service and satisfaction with it as well. Differences are used for evaluation, by which it is determined, whether the expectations of customers are met or not. This thesis also contains a research of existence of a connection between several factors of quality and general satisfaction of customers
Nákupné správanie generácie Y na trhu kávy v Brne
Tuka, Štefan
The diploma thesis is focused on the consumer behaviour of generation Y on the coffee market in Brno. The aim of the thesis is to identify segments of consumers in the coffee market in Brno, to identify their preferences, and on the basis of this, to make recommendations for sellers providing services on this market. For the achieving of aim is used quantitative and qualitative research. Quantitative research is carried out by questionnaire survey. The results are used to segment consumers through cluster analysis. Qualitative research in the form of in-depth interviews is used to complement the characteristics of individual segments. The output of this diploma thesis is identification of four segments on the coffee market in Brno and determination of the recommendations for sellers on this market.

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