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The image of David Rath in chosen media
 Trsek, Karel ; Osvaldová, Barbora (advisor) ; Trunečková, Ludmila (referee)
This bachelor's thesis focuses on the development of media image of David Rath in two selected Czech journals (Lidové noviny and Právo). Its primary goal is to find out what were the consequences of Rath's corruption scandal. For this purpose, three distinctive time periods were considered in relation to the most current development of the affair. Today, the case has not yet been closed, which is the reason why the structure of this thesis differs from the former proposition as crucial changes took place in Rath's case over the last year. In theoretical part of the thesis, role of media in politics and society is explained. Further on, representation and media image are defined and basic theories that are applied during the creation of media image are presented. David Rath is also briefly introduced, as well as a summary of his corruption affair. Quantitative and qualitative methods of research are described in methodological part of the thesis and their selected combination is then defined for content analysis, for which Newton Media SEARCH was used as the source of information. Outcome of this work is an analytical section with a presentation of acquired results that also serve as answers to the posed hypotheses. Thanks to that we can compare the analyzed content of the two specified journals.
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