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Personnel Marketing
 Taubenhanslová, Marcela ; Stříteský, Marek (advisor) ; Šikýř, Martin (referee)
This thesis is focused on personnel marketing, its goals and its importance to employers. The application of personnel marketing in business practice should be based on good knowledge of potential employees' interests and expectations. The goal of this thesis is to identify specific factors of recruitment of fresh graduates on the Czech labour market and to find out some specifics in their expectations in comparison with other applicants for a job.
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