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The comparison of two different companies using social media as a marketing tool
Stolbova, Lidia
The development of information technologies leads to a qualitative change in the way people perceive the world around them and communicate with each other. In addition to personal profiles on social media, more corporate accounts appear every year. In the modern world of information, one of the most effective promotion methods has become the use of Internet resources. The key objective of this thesis is to analyze and compare the social networks of two different transportation companies in an appropriate way according to their business scale and the types of services they provide. The official accounts of RegioJet and S7 Airlines on Facebook, Instagram, YouTube, and Twitter are investigated and analyzed from quantitative and qualitative points of view. The number of users, followers, posts, and specific ranking with the appropriate relevance to the business activity are taken into consideration within the quantitative analysis. Qualitative analysis mostly covers the visual attractiveness of the social network accounts, placing the posts, individualization, and attractiveness of the advertisements, the quality of information, news and video content that was issued by the companies respectively. Recommendations and possible ways of improvement are proposed based on the research and analysis.
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