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National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Proposal of Communication Strategy
 Staněk, Bohumil ; Sraňková, Lenka (referee) ; Šimberová, Iveta (advisor)
Presented diploma paper named “Proposal of Communication Strategy“deals with an analysis of university students and suitable media for targeting. The first part is focused on description of the latest knowledge and trends in this field. In the second part the current media market analysis, analysis of product for which is communication strategy designated for and analysis of university students as target group. The main part of this study represents a suggestion of alternative communication channels which are part of communication strategy. A case study concerning executed campaigns targeted to students follows.
Detailed record
Proposal of Communication Strategy
 Staněk, Bohumil ; Sraňková, Lenka (referee) ; Šimberová, Iveta (advisor)
Presented diploma paper named “Proposal of Communication Strategy“deals with an analysis of university students and suitable media for targeting. The first part is focused on description of the latest knowledge and trends in this field. In the second part the current media market analysis, analysis of product for which is communication strategy designated for and analysis of university students as target group. The main part of this study represents a suggestion of alternative communication channels which are part of communication strategy. A case study concerning executed campaigns targeted to students follows.
Detailed record

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