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Marketing activities of the development group JPS GROUP on project examples RD BOREK and KODETKA
 Sova, Dominik ; Schneiderová, Soňa (advisor) ; Koudelková, Petra (referee)
In my bachelor thesis I analyze the marketing activities of the JPS Group on the residential housing projects Kodetka and RD Borek. The Kodetka project has been active since 1995 and the archival information on marketing for the first two phases of the project is in a very poor state. For this reason, for the Kodetka project I have only examined the marketing activities for the third and final phase. The theoretical part deals with the marketing mix, marketing and its history. Furthermore, this part discusses about development, development companies and marketing in development. The practical part describes the JPS Group holding, its history and portfolio. Then I briefly but in detail describe what the real estate market in České Budějovice looks like. Subsequently, this part describes the previously mentioned projects, the locations in which they are located and the marketing associated with the projects.
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2 Sova, Damián
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