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National Repository of Grey Literature

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Graphic depisting of the family by preschool child SOUČKOVÁ, Michaela Detailed record

Customer`s Segmentation within the Marketing Strategy in Company Součková, Michaela ; Bedrnová, Eva (advisor) ; Hamza, Jan (referee) Práce je zaměřená na segmentaci zákazníků v podniku. V teoretické části vymezuje postavení segmentace v marketingové strategii, zabývá se výhodami, nevýhodami, předpoklady, kritérii a postupem při segmentaci. Zvláštní pozornost je věnována postojům, jakožto jednomu z důležitých a často uplatňovaných kritérií segmentace. Praktická část práce analyzuje trh vymezený pro produkt a na základě analýz stanovuje cílové segmenty zákazníků, jejich potenciál a základní charakteristiky. Detailed record

National Repository of Grey Literature : 12 records found   11 - 12  jump to record:

See also: similar author names
1	SOUČKOVÁ, Marie
7	SOUČKOVÁ, Martina
14	SOUČKOVÁ, Michaela
7	Součková, M.
7	Součková, Magda
9	Součková, Markéta
7	Součková, Martina
2	Součková, Miroslava
3	Součková, Monika

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