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Product Marketing Strategy
Večeř, Martin ; Slavíková, Sabina (referee) ; Schüller, David (advisor)
The subject of this thesis is to design a marketing strategy product of company KOFI-KOFI servis s.r.o. This work is divided into three parts - theoretical, analytical and practical. The first part is devoted to dealing with marketing, marketing communication, marketing mix and tools for analytics. In the analytical part is described the company and the issue of product related to marketing. The last part, a practical section contains possible measures that could raise awareness of the company, attract new customers and ensure their satisfaction.
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Product Marketing Strategy
Večeř, Martin ; Slavíková, Sabina (referee) ; Schüller, David (advisor)
The subject of this thesis is to design a marketing strategy product of company KOFI-KOFI servis s.r.o. This work is divided into three parts - theoretical, analytical and practical. The first part is devoted to dealing with marketing, marketing communication, marketing mix and tools for analytics. In the analytical part is described the company and the issue of product related to marketing. The last part, a practical section contains possible measures that could raise awareness of the company, attract new customers and ensure their satisfaction.
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Project for Marketing Support of Business Development
Vašourek, František ; Slavíková, Sabina (referee) ; Juřica, Pavel (advisor)
This bachelor thesis, focused on the management and planning of the project, is engaged in organizing catering on the Faculty of Electrical Engineering and Communication in Brno at University of Technology, all is focused on students. The goal of this project is to organize a three-day catering on this faculty above, with the aim to promote coffee of company KOFI-KOFI Service Ltd.
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