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The use of online marketing and cost analysis to increase the profitability of the hotel
 Sklenka, Mario ; Roun, Vlastimil (advisor)
The subject of the bachelor thesis entitled "The use of online marketing and cost analysis to increase the profitability of the hotel" is an analysis of costs which arise in the selected room category to determinate the cost effectiveness and on the basis prepare custom-built marketing campaign, which would help to increase the availability and the company profit. The thesis is focused on online marketing and its benefits for the hotel segment.
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2 Sklenka, Marek
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