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National Repository of Grey Literature

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Nové formy a trendy v komerčních komunikacích v ČR a ve světě Seidner, Petr ; Mikeš, Jiří (advisor) ; Puchýř, Milan (referee) Diplomová práce pojednává o nových trendech v komerčních komunikacích. Vychází z předpokladu, že tradičními formami komunikace nelze zákazníky oslovovat zcela efektivně. Nové trendy jsou založeny na rozvoji internetu a technologickém pokroku. Tradiční formy doplněné o nové formy vytvářejí synergický efekt a vedou k vyšší efektivitě. Detailed record

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