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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing environment of Lavender farm
 RUMLEROVÁ, Jana
Thema of this diploma thesis is characteristics of marketing environment of Lavender farm from south Moravia. Even though this type of a business is not very known in the Czech Republic, the influences on the concrete business activity must be monitored to provide good products and to increase a competitiveness. For this purpose, the analysis of inner and outer environment was processed, due to which possible opportunities for company development were found. The important part of the thesis is the description of selected foreign lavender farms, whose goal was to find a source of inspiration and initiatives for a new services and products for Lavandia company.
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A return to the family business tradition
 RUMLEROVÁ, Jana
The mainstay of this thesis is to give people more information about widespread concept of family business. They are not usually big companies and operate in a small area to the public awareness of their activities is quite insufficient. The survey is lent through the questionnaire completed by customers of such a company. Another important part of the work is an analysis, which was focused on the lavender farm in southern of the Moravia. The most important goal of this part of the thesis is to develop a proposal for improving the competitive position and provide services to visitors based on the evaluation of the external and internal environment of the selected company.
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Analýza spokojenosti zákazníků on-line komunikace
 Rumlerová, Jana ; Puchýř, Milan (advisor) ; Křížková, Hana (referee)
Tato diplomová práce je zaměřena na analýzu spokojenosti zákazníků kamenných poboček jedné z předních internetových cestovních agentur. Teoretická část je věnována problematice odvětví cestovního ruchu, internetu a charakteristice jeho uživatelů. Důležitou součást tvoří podrobný popis marketingového výzkumu. Hlavní náplní je dotazníkové šetření spokojenosti klientů, na základě jehož výsledků jsou stanovena doporučení pro možné budoucí zaměření firmy.
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3 RUMLEROVÁ, Jana
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