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National Repository of Grey Literature

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The Korean Wave Phenomenon in the Context of Globalization Roupcová, Michaela ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee) The master thesis analyses the South Korean culture wave (known as Hallyu) in the context of globalisation and Internet development. The theoretical part defines key terms in the area of globalisation, focusing on cultural globalisation and the role of Internet. This part further explains the origins and the spread of Korean popular culture with focus on its glocalization and the role of social media and the benefits of the wave for its country. The practical part of this master thesis deals with the presence of Korean wave in the Czech Republic. Included is also own research aimed at Czech fans of Korean culture. The final part includes the research evaluation, interpretation of the findings and the results obtained. Detailed record

Communication strategy of the company Modrá pyramida stavební spořitelna, a.s. Roupcová, Michaela ; Halík, Jaroslav (advisor) ; Doboš, Zdeněk (referee) This thesis deals with the analysis of communication strategy of the company Modrá pyramida stavební spořitelna, a.s. The first part explains a theoretical knowledge of marketing and communication. The second part introduces and analyses the company and its current position on market. The third part deals with the characterization of current communication strategy of the company and at the end of the final part is stated a proposal of its improvement. Detailed record

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2	Roupcová, Martina

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