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National Repository of Grey Literature

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Monitoring of utilization of selling space Bartůněk, Michal ; Hebák, Petr (advisor) ; Rosendorfská, Renata (referee) Tato práce je zaměřena na představení speciálního typu marketingového výzkumu, jeho jednotlivých specifikací a následně i využití dat, získaných těmito výzkumy, v praxi. Práce obsahuje konkrétní příklady jednotlivých typů výzkumů s reálnými daty, technické a metodické řešení sběru dat společnosti Ipsos Tambor s.r.o., možnosti využití statistických analýz. Detailed record

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