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National Repository of Grey Literature

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Advertising Regulation of Pharmaceuticals Rojko, Ivan ; Chalupníček, Pavel (advisor) ; Šíma, Josef (referee) Práce poukazuje na problémy státní regulace, přetrvávající potíže s financováním a poskytováním zdravotních služeb, mapuje situaci týkající se regulace reklamy na léčivá v České republice, zdůrazňuje potřebnost reformy zdravotnictví a hledá odpovědi na dané otázky. Upozorňuje na silné vládní intervence ve farmaceutickém průmyslu a na restrikci reklamy v této oblasti. Práce dále znázorňuje vládní tlumení tržních principů, které jsou proti efektivnímu fungování celého systému. Detailed record

Regulation of Advertising of Drugs - Education of Consumer Rojko, Ivan ; Durdisová, Jaroslava (advisor) ; Minárik, Pavol (referee) The main objective of my diploma thesis was to explain the principles and basic terms of drug policy in the Czech Republic, and to illustrate all the issues of government regulations in this area. This paper is trying to confront two different kinds of health services. The first one based on liberal principles, without any government intervention (system in USA), and the second one demarcating with regulations and restrictions, devoid of any free market fundamentals (system in EU). It describes the relationship between patient and doctor, and points out the different number of information, they dispose of. This paper is trying to explain the problem of skewed distribution of information in society. It presents how the government regulations in the free market area destroy the source allocation efficiency and goes against the satisfaction of customers' needs. Detailed record

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