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National Repository of Grey Literature

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Online public relations Růžičková, Markéta Bc. ; Nový, Jan (advisor) ; Musil, Martin (referee) Cílem práce je podat co nejširší přehled o problematice online public relations a jeho praktickém využití. Autorka ve své práci představuje online PR jako efektivní a účinnou formu komunikace a řízení vztahů s veřejností a poukazuje na přednosti a výhody PR prostřednictvím internetu. Analyzuje současnou situaci online PR u neziskových organizací působících na českém internetu a poukazuje na možnosti zlepšení jejich komunikačních strategií. Konkrétním výstupem z teoretických poznatků, vlastního výzkumu a zkušeností z praxe v oboru PR, je návrh strategie online public relations pro neziskovou organizaci. Detailed record

See also: similar author names
21	RŮŽIČKOVÁ, Martina
13	RŮŽIČKOVÁ, Michaela
2	RŮŽIČKOVÁ, Miloslava
3	RŮŽIČKOVÁ, Monika
1	Růžičková, M.
2	Růžičková, Marie
17	Růžičková, Markéta
21	Růžičková, Martina
13	Růžičková, Michaela
2	Růžičková, Miloslava
6	Růžičková, Miroslava
3	Růžičková, Monika

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