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National Repository of Grey Literature

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Podnikatelský plán pro založení rehabilitačního zdravotnického zařízení Ptáková, Aneta ; Sedláčková, Helena (advisor) ; Krause, Josef (referee) V diplomové práci je zpracován podnikatelský plán pro nově zakládané rehabilitační zařízení. Provozovatelem bude lékař specialista, zaměstnanci budou dva fyzioterapeuti. Úhrada za poskytované služby bude nepřímá ze zdravotního pojištění i přímá. Podnikatelský plán shrnuje výsledky a závěry analýzy odvětví, analýzy zdravotních pojišťoven, analýzy konkurence, analýzy trhu. Byl vytvořen marketingový plán a finanční plán. Byla zhodnocena rizika podnikání. Byla vzata v úvahu legislativní specifika podnikání ve zdravotnictví a vliv politiky zdravotních pojišťoven na úhradu poskytovaných služeb. Detailed record

See also: similar author names
1	Ptaková, Adriana
2	Ptáková, Alexandra

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