National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Factors of incresing effectivity of medium-sized company
Poc, Pavel ; Srpová, Jitka (advisor) ; Milota, Rostislav (referee)
This thesis analyzes the factors determining the prosperity of medium-sized company. In the theoretical part, these factors are divided into four basic areas of corporate governance, those are management, marketing, human resource management and financial management. The thesis then describes methods and approaches used to analyze these areas. In the practical part these method and procedures are applied to specific medium-sized company opetating on the market of gardening and park implementations and maintenance of greenery. The aim of this thesis is to analyze the current state of the company in the areas of management, marketing, financial and personnel management and assess current situation, and based on these analyzes to create a set of specific short-term and long-term measures and recommendations leading to more efficient company.
Key factors in prosperity of medium business
Poc, Pavel ; Srpová, Jitka (advisor) ; Milota, Rostislav (referee)
This thesis analyzes the situation of the Zahradní a parková spol. s r.o. and proposes measures to improve its prosperity. The theoretical section is devoted to specifics of SMEs and describes the aspects of marketing, personnel management, management and financial management. In the practical part, are then applied the theoretical findings to identify the factors of prosperity in selected firm in selected areas and performed a SWOT analysis. Measures to maintain and increase prosperity of company have been defined.

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