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National Repository of Grey Literature

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CRM of the selected bank subject Pirochová, Diana ; Koliš, Karel (advisor) ; Petr, Rostislav (referee) The bachelor thesis deals with customer relationship management of selected bank subject. Theoretical part discusses explanation of the term CRM and several reasons why this system should be used. What benefits can bring implementation of this system and what barriers can be in connection with it. Then is also focused on customer value and value for the customer. This thesis also pays attention to customer satisfaction and customer care. In the practical part are those knowledges applied on one of the bank institution in Czech Republic. Final part includes suggestions for improvement. Detailed record

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2	Pirochová, Dagmar

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