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Návrh marketingového plánu nového tanečního centra v Liverpoolu
Pánková, Zuzana ; Čáslavová, Eva (advisor) ; Rychtecký, Antonín (referee)
Název diplomové práce: Návrh marketingového plánu nového tanečmno centra v Liverpoolu. Cfle: Cílem diplomové práce je vytvořit návrh realizovatelného marketingového plánu nového tanečního centra v Liverpoolu. Metody: Několik metodologických postupů jako například informační on line výzkum, konzultace s odborníky, dotazování, rozhovory a analýza SWOT bylo použito za účelem získání potřebných dat a informací k vypracování diplomove práce. Výsledky: Návrh marketingového plánu tanečního centra v Liverpoolu, založeného na marketingovém výzkumu v dané oblasti a podrobné studii teoretické literatury zameřené na marketing management, marketing sportu a marketing služeb. Klíčová slova: Marketing management, strategický plán, marketingový plán, marketingový výzkum, Liverpool - England (United Kingdom of Great Britain and Northem Ireland) 3
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Návrh marketingového plánu nového tanečního centra v Liverpoolu
Pánková, Zuzana ; Čáslavová, Eva (advisor) ; Rychtecký, Antonín (referee)
Název diplomové práce: Návrh marketingového plánu nového tanečmno centra v Liverpoolu. Cfle: Cílem diplomové práce je vytvořit návrh realizovatelného marketingového plánu nového tanečního centra v Liverpoolu. Metody: Několik metodologických postupů jako například informační on line výzkum, konzultace s odborníky, dotazování, rozhovory a analýza SWOT bylo použito za účelem získání potřebných dat a informací k vypracování diplomove práce. Výsledky: Návrh marketingového plánu tanečního centra v Liverpoolu, založeného na marketingovém výzkumu v dané oblasti a podrobné studii teoretické literatury zameřené na marketing management, marketing sportu a marketing služeb. Klíčová slova: Marketing management, strategický plán, marketingový plán, marketingový výzkum, Liverpool - England (United Kingdom of Great Britain and Northem Ireland) 3
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Specifics of nursing care fot patients with tinitus
PÁNKOVÁ, Zuzana
Tinnitus is the technical term for an unpleasant perception of the inner sound source, i.e. for rustle, which may be known as the noise in the head, fizz and ringing in the ears. Symptoms of tinnitus feels about 15% of the population. At the age of 65 years it has been almost every second. Tinnitus is not itself considered as a disease, but as a symptom, which may be a sign of other health problems, mental and physical kind. We distinguish subjective and objective tinnitus. Objective can hear usually and another man, subjective not, it is actually audible hallucinations, which occurs in most cases. Tinnitus is considered one of the great mysteries of human ear. Exposure to intense noise increases the risk of its occurrence. For example, frequent stays in noisy ambience, such as concerts, music festivals, night clubs or listening to music players at high volume levels. An accompanying physical symptom is often a hearing loss. A possible cause may be even injuries of the head, neck, vascular disease, or just an ear inflammation. It is recommended to avoid foods with excessive levels of salt, alcohol, nicotine, caffeine and some painkillers. For the diagnosis of tinnitus is required to undergo the complex medical examination, which includes a summary of the case history, medical examination and the audiological assessment. The first step is to visit a general practitioner and an otolaryngologist. Currently there is no approved drug specifically for the treatment of tinnitus. Most treatment options are based on the suppression of tinnitus, together with a reduction of stress. The patient can be helped by improving circulation in the blood vessels and in the cochlea. Therapy can also include elements of education, such as relaxation techniques and psychological therapy. There is the possibility of alternative treatments (acupuncture). This disease is due to its character very demanding on the psyche of the patient. People affected by tinnitus complain of impaired quality of rest and sleep, but also concentration, suffer mentally and physically. Often are they irritated and due to difficulties feel the uncomfortableness, what a relationship with their surroundings disturbs even more. They can have serious psychic problems. An integral part in the diagnosis and treatment of tinnitus, is a nurse. Audiometric examination is carried out by an audiological nurse, aligns the body and the head during otoscopic examination, blood draw and obviously has great effect on the mental preparation of the patient. During therapy nurse establishes a peripheral venous catheter, it is responsible for the proper application of vasodilator infusions, which consists not only in knowledge of the principles of administration of the infusion, but also in the proper patient education. Specificity of a work of nurses in hyperbaric oxygen therapy follows from a technical background, and the need for special physical, mental training and patient education. Research investigations have revealed the specifics of nursing care for patients with tinnitus, the most important seems to patient communication and education, furthermore, a specific examination methods (audiometry), the specifics of treatment (vasodilator infusions, hyperbaric oxygen therapy). The diversity in responses of patients to tintius, the impact of tinnitus on quality of life, needs and problems of patients with tinnitus - this all are the specifics, which nursing staff should know and adequately respond to them. The research shows, that the questioned nurses have general knowledge and skills in treating patients with tinnitus. They know the available investigative and therapeutic methods, problems of patients, know how to tinnitus evaluate and observe. Striking is the fact, that one interviewed nurse has had low professional skills with blood draw, venous catheter application and could not handle the preparation and application of a vasodilator infusion.
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