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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Proposal for the Strategic Development of a Startup Operating in the Field of Online Media on the Czech Market
 Oulehla, Radim ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The thesis deals with the proposal of a strategy of a start-up operating in the field of online media on the Czech market. The first part of the thesis explains to the general concepts related to strategic management, selected analyses of the external and internal environment of the company. The analytical part of the thesis is devoted to the application of selected methods, identification of the external and internal environment of the startup and situational assessment. The findings from the analytical part of the thesis are then used to develop an appropriate strategy proposal that leads to increased sales and the creation of a stronger community of loyal customers.
Detailed record
The Proposal for the Strategic Development of a Startup Operating in the Field of Online Media on the Czech Market
 Oulehla, Radim ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The thesis deals with the proposal of a strategy of a start-up operating in the field of online media on the Czech market. The first part of the thesis explains to the general concepts related to strategic management, selected analyses of the external and internal environment of the company. The analytical part of the thesis is devoted to the application of selected methods, identification of the external and internal environment of the startup and situational assessment. The findings from the analytical part of the thesis are then used to develop an appropriate strategy proposal that leads to increased sales and the creation of a stronger community of loyal customers.
Detailed record

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