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Proposal and evaluation of the effectiveness of Facebook and Instagram campaigns for a womenswear online shop
Ngo, Son ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
The thesis focuses on the implementation and subsequent evaluation of Facebook and Instagram campaigns for a newly established online shop with women's clothing Fajnfashion. The theoretical part characterizes the social networks as a tool of online marketing, introduces the platforms on which campaigns are built on and provides tools to measure effectiveness. In the practical part, the data obtained from the campaigns are being analysed. In conclusion, the success of the campaign is being evaluated and recommendations are suggested.

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