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Promotion of selected organisation
 Neradová, Renáta ; Švec, Václav (advisor) ; Pavla, Pavla (referee)
The main goal of this thesis is to evaluate marketing promotion in selected organization. Its first part is focused on the analysis of theoretical knowledge in the field of communication, marketing, mainly various marketing communications tools. In the second, practical part is initially introduced under investigation by KOH-I-NOOR Mladá Vožice join stock company, for which are used marketing tools analyzed. Here are described all currently used tools. This thesis is focused on two most important tools for the company. To achieve a partial goal is used evaluation of actively used tools,trades and exhibitions, the method used to describe the passive utilization tool, the website is used the Google Analytics tool. Based on these results are proposed solution for improvement.
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