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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
New trendsin building a MLM of Amway company
 Dopita, Zdeněk ; Postler, Milan (advisor) ; Nemčíková, Zuzana (referee)
This bachelor thesis is focused on new tools which facilitate the performance of business opportunities by Independent Business Owners. Marketing, its new forms and the origins and development of multilevel marketing as a successful business method are characterized in the theoretical part of this thesis. One of the largest company which is engaged in directed selling -- Amway is described in the thesis as well. The thesis also deals with the application of new trends in Amway and its distributors. The practical part is an evaluation of author's own field research aim of which was to discover the extent of the use of new trends in building Amway business.
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