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Event marketing
NOVOTNÁ, Michaela
The goal of the thesis is to suggest changes for the upcoming period, based on the analysis of the chosen event. The thesis is divided into two parts, a theoretical and a practical part. The theoretical part deals with the problem of individual tools of marketing communication mix first. Their main objective, their advantages and disadvantages are always mentioned. The following chapter of the theoretical part is already focused at the thesis topic, the event marketing. This part summarizes the basic definitions, the typology of event marketing and the newest trends. The practical part deals with cocolate festival analysis. First, the festival is introduced and then the analysis of festival perception is carried out through a questionnaire survey, and an analysis of information obtained through participant observation. Suggestions that are based on these analyses, are worked out leading to a possible improvement of this festival.
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Political Aspect of Local Government
Novotná, Michaela ; Kopřiva, Radek (advisor) ; Lenka, Lenka (referee)
The thesis deals with the local elections in 2014. It focuses on the District Děčín. The aim is to assess the importance of preferential votes in the distribution of political seats in municipal councils. Meaning of preferential votes is assessed using the variation coeficient, which is calculated for all the municipalities in district Děčín. The operational objective is to evaluate the use of preferential votes in the electoral behavior, which also results from the values of the variation coefficient.
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Imigrace do Spojeného království
Novotná, Michaela
Novotná, M. Immigration to the United Kingdom. Diploma thesis. Brno, 2014. Mendel University in Brno. This thesis deals with the evaluation of immigration into the UK, they are based on statistical data analyzed questions of the historical development of immigration source countries of immigrants, the number of immigrants in the UK, visa issues and illegal immigration. Further calculated and compared development of regions at NUTS II level in a given time period and suggested future development forecast the number of immigrants, immigrants from certain source countries and the British population.
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Photocatalytic Activity of Titanium Dioxide Printed Layers
Novotná, Michaela ; Jančovičová, Viera (referee) ; Veselý, Michal (advisor)
This diploma thesis was focused on the preparation of self-cleaning and photocatalyticaly active titanium dioxide thin films. Transparent and porous thin layers of titanium dioxide were prepared from sol-gel containing titanium tetraisopropoxide (TTIP) as precursor with addition polyethylene glycol (PEG). Transparent thin layers of titanium dioxide were also prepared from colloidal solution titanium dioxide. The immobilization of thin titanium dioxide layers was performed by a sol-gel process on the soda lime glasses. Diffusion of sodium cation from soda lime glasses into titanium dioxide layer were blocked. Sol was deposited by printig method – micropiezo deposition. Sol and thin titanium dioxide layers were characterised by the physical-chemical method. For prepared sol viscosity, density and surface tension were measured. Thickness and hydrophilicity of titanium dioxide layers also were studied. The photocatalytic activity of the printed titanium layers were tested via the photocatalytic degradation of the 2,6-dichlorindophenol. The influence of addition PEG into the sol and influence of sol loading was studied. It was found that the addition of PEG into the sol significantly increased the photocatalytic activity of titanium dioxide layers.
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Konkurence vybraných obchodních značek sportovního zboží na trzích jižní a severní Moravy
Novotná, Michaela
Novotná, M. The competition of chosen sports wear brands in the north and south Moravia markets. Diploma thesis. Brno: MENDELU 2015. The goal of this diploma thesis is to find out and compare the scale of sold sports wear and shoes of chosen brands Kappa, Nike, Adidas and Puma in north and south Moravia. The first part of the thesis contains theoretical basis for chosen problematics research where basic fatures, methods and the ways of analysis necessary for Kappa brand positioning in the market are explained. The second part of this thesis is aimed at the practical way where the theoretical methods for setting the Kappa brand positioning in the market compared with the main competitors in the Czech Republic are being applied. The thesis contains economical evaluation of retail sales of chosen company and analysis of chosen assortment. According to this evaluation the price level of chosen brands is established. Some recommendations are given for the chosen company at the end of this thesis.
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Negative-utopia in the 1920s and 30s and in the Postwar Period
NOVOTNÁ, Michaela
The diploma thesis characterizes and interprets negative utopias of the inter-war and post-war periods. In methodical terms, the thesis is based on the theory of representation, negative utopias are viewed as the products of the affairs and thinking of the period. The objective of this thesis is to contemplate in what manner the inter-war and post-war negative utopias reflected the discussions and ideas of the world, society and humans at that time. The Czechoslovakian utopias of inter-war and post-war period are considered in the context of the times. Individual chapter analyse the relation of the anti-utopian genre and the horizon of thoughts of the period. The diploma thesis asks in what manner negative utopias react to the changing world as well as the war and totalitarian experiences of the twentieth century.
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Narrator in Prose of Jiří Haussmann
NOVOTNÁ, Michaela
In my bachelor work I will deal with the analysis of narrators in the prose by Jiří Haussmann. The important part of the work will be the methodological chapter which will delimit particular theoretical approaches to these problems. Then I will focus on the general typology of Haussmann narrators by means of which I will uncover further important aspects helping to create the final form of the narrative text - especially narrator´s credibility, his relationship to the fictional world and his narrative intention. The formation of narrative line in Haussmann prosaic texts will also be considered in the context of genre of satire and utopia. The objective of my work will be to find out how we can understand and interpret Haussmann texts through the category of narrator.
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