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Research of Market Orientation of Hi-tech firms
Němečková, Barbora ; Ruttkay, Ladislav (referee) ; Chalupský, Vladimír (advisor)
The market orientation is one of the most important preconditions of long term sustainable development of companies. The important aspect of analysis of market orientation is the determination and measurement of factors, which the market orientation influences and adjudication of meaning of the market orientation for prosperity of companies. The master’s thesis deals with the definition and measurement of the market orientation of companies in our departmental environment.
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Art and educational project with environmental elements in the school club
NĚMEČKOVÁ, Barbora
The bachelor thesis deals with art and educational project with environmental elements, which is conceived for school club, specifically for an Elementary school in the town Čkyně in the South Bohemian region. The first chapter of theoretical part mentions definition of school clubs, their aims, activities and specifics, which are typical for this leisure activity. The next chapter describe arts a hands-on activities and for example non-traditional materials, that can be used at activities. It also focuses on the specifics of environmental education and its anchoring in the Framework Education Programme. Last but not least, the theme is project teaching, which is now becoming more widely known by teachers and more popular with pupils. The practical part defines a specific project, compiled for a school retinue at the Primary School in Čkyně. The activities are designed for pupils of younger school age, namely the first and second years. The project involves three non-traditional artistic and practical activities that develop a deeper understanding and relationship with the natural materials that are being worked with. The activities correspond to the autumn/winter period in which they were carried out.
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Research of Market Orientation of Hi-tech firms
Němečková, Barbora ; Ruttkay, Ladislav (referee) ; Chalupský, Vladimír (advisor)
The market orientation is one of the most important preconditions of long term sustainable development of companies. The important aspect of analysis of market orientation is the determination and measurement of factors, which the market orientation influences and adjudication of meaning of the market orientation for prosperity of companies. The master’s thesis deals with the definition and measurement of the market orientation of companies in our departmental environment.
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