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Aesthetic differentiation of consumption spaces
Musilová, Marta ; Vinopal, Jiří (advisor) ; Sládek, Jan (referee)
(in English): A consumer freedom has gained importance hitherto assigned to labour and therefore has become a constituent of one's identity. The degree of such freedom is determined by the access to economical, spatial or symbolical resources. The symbolical resources are embodied in the feeling of inappropriateness which is built upon aesthetic correspondence that can be perceived as the correspondence between one's habitus and the aesthetic of the environment. In my thesis I elaborate on the meaning which is assigned to aesthetics when judging consumption spaces. I focus on consumption spaces situated in Prague's Nusle district which are soon to be gentrified. Therefore, the old consumption spaces might be pushed away in order to be replaced by the new ones, suitable for gentrifiers. I constrain consumption spaces to bars, restaurants and pubs, since they are particularly important in the Czech culture due to their function as a social bonding element and a resource of social capital. In my research I employ a visual methodological approach, particularly shooting script and grounded theory. Building upon that, I present the central category of "atmosphere" which comprises two components - social atmosphere, bundled with the liveliness of space and interpersonal ties, and aesthetic atmosphere,...
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Facebook users typology
Musilová, Marta ; Lupač, Petr (advisor) ; Sládek, Jan (referee)
The main purpose of this work is to validate SNS users' typology, proposed by Brandtzæg, which is based on their mode of use and activity on Facebook. The topology is based on the digital divide theory. In particular it focuses on the participation gap, which references the state in which not everyone has the same opportunity to participate in the production of online content, which can place certain groups at a disadvantage. The second framework for this paper is social capital theory; social networking sites contribute to social capital accumulation and simplify the maintenance of one's contacts. Four user types were detected, and three of them were same as suggested: Sporadics, Lurkers and Advanced users. The fourth indicated type were Sharers, who were not the same as Brandtzægs' Debaters, but they shared a lot in common, so they are counted as a variation on Debaters. My sample lacked Socializers. It was determined that the more active the user type, the bigger the social capital that type displayed. My results also suggest a gender-based participation gap, men being more participative than women. The research was conducted online with a total of 276 respondents; given that the sample was not representative, the nature of this work is explorative.
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