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The Role of Culture in the Process of Regeneration of Post-industrial City
Milatová, Barbora ; Macháček, Jaroslav (advisor) ; Vochozková, Jacqueline (referee)
The main subject of thesis The Role of Culture in the Process of Regeneration of Post-industrial City is to introduce the theoretical concept of regeneration of former industrial cities through culture and evaluate the impact of culture on the regeneration of post-industrial city. The first part is aimed at general issues of culture in regional development and attractiveness of the city, there are mentioned basic concepts related to the issue and defined trends in the development and regeneration of post-industrial cities through culture. The second part is aimed at the process of transformation of the city of Ostrava and contains an analysis of the current situation in the city. The City of Ostrava has prepared a strategic document presenting the revival of city through culture as a factor of improving its external image, but also a source of regional identity and the cultivation of the community. Empirical verification of the contribution of current policies to the regeneration and development of Ostrava city through culture is conducted through a questionnaire survey. The results show that the citizens of the city noticed visible changes towards the improving the quality of life in a city, however, if the city intends to continue in its successful strategy of regeneration, emphasis should be placed on citizen participation, their feedback and utilization of previously completed cultural investments should be improved by connection of existing cultural infrastructure.
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Analysis of the demand for services of selected driving school
Milatová, Barbora ; Mičúch, Marek (advisor) ; Koubek, Ivo (referee)
This thesis examines effects of selected factors on the demand for services in chosen driving school. Testing, carried out by the regression analysis, demonstrates how the total monthly sales are influenced by prices of different types of courses, selected marketing strategy, the presence of discount in a given month, the success of students in driving exam, the number of training cars and the number of training teachers. Furthermore, the price elasticity of demand for two types of courses has been measured. These courses had been selected due to their most significant impacts on the price elasticity of demand. Once the model had been transformed and the four variables causing multicollinearity have been omitted, the final result showed that the demand for driving is mainly influenced by well-chosen marketing strategy and a success of students at their first examination. The effect of price of the course on the demand proved to be insignificant.
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