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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Sponsoring in the financial area
 Sýkorová, Eliška ; Postler, Milan (advisor) ; Medek, Milan (referee)
This thesis examines how can be sponsoring used in the financial area, especially in the insurance business. Definition of sponsoring as one of the tools of commercial communication is given and also the specifics of sponsoring in the financial area are described. This thesis also presents the main sponsored project of Kooperativa insurace company, especially it distinguishes the project of International music festival in Český Krumlov. There are also some suggestions for future improvement in this thesis.
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See also: similar author names
4 Medek, Martin
1 Medek, Matěj
4 Medek, Michal
2 Medek, Miroslav
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