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Contemporary Dance in TV Broadcasting
Párová, Karolína ; Mathé, Ivo (advisor) ; Kubicová, Ivanka (referee)
The thesis deals with the phenomenon of dance in television broadcasting with an emphasis on contemporary dance, which is defined as a manner of artistic expression (dance as a way of entertainment is not in focus). The goal of this thesis is not only to describe the historical relationship between dance and television from the very beginning of broadcasting, but particularly to point out the possibilities of working with dance on the small screen and to provide arguments to support the idea that contemporary dance on television has the potential to be an impressive event. An essential part of this thesis is also an analysis of the current situation in the Czech Republic and a proposal of issues for producers in providing dance on the screen to the Czech viewer in the future.
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Position of audiovisual industry in economic system of Czech Republic
Čermák, Filip ; Tomek, Ivan (advisor) ; Mathé, Ivo (referee)
This diploma paper deals with defining the absolute and relative position of the audiovisual (film) industry in the economy of the Czech Republic and its devel-opment in two fields ? the total output of economic system and consumed fac-tors of production. Through comparing of shares of the film industry in these two aggregates it is possible to derive its general economic effectiveness. This definition is prefaced with explanation of needed basic economic terms, theoretical bases and methods used.
In its second part the factors are examined, in case of which we can assume the influence on this position, compared to its actual development. In the last, final part the measures are proposed that could improve the position of the film in?dustry in the economy of the Czech Republic and facilitate it to overcome its current crisis ? introduction of fiscal incentives and redefining the work of the State Fund of the Czech Republic for support and development of the Czech cinematography and sources of its financing.
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Brand Image Building in the Sphere of Culture
Ottová, Michaela ; Tomek, Ivan (advisor) ; Maurer, Pavel (referee) ; Mathé, Ivo (referee)
This work reflects the possibilities of utilization of marketing commercial principles in Czech non-mass culture area. It gives basic information about the ways of brand and image building, the possibilities of their utilization and the risks arising in cases of neglecting the care of image and distinctness of the subject. It shows how the brand and its image are important not only in the field of commercial trade, but also in the cultural and artistic area. The work shows that the brand doesn?t have to be a company, but also personalities and artists. It deals with the specifics of culture, its profit area and non-profit sector. It deals with the example of Czech multigenre progressive scene ? Archa theatre. It explains the contributions of culture for the progress of the economics and for the society as such. It discusses communication, ?message? and the role of cultural subjects towards the society.
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