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Fashion blog as a marketing tool
Tothová, Patrícia ; Průša, Přemysl (advisor) ; Matejičková, Martina (referee)
Bachelor thesis is focused on exploring promotion of brands and companies on specific Czech fashion blogs. At the same time investigates the reaction of readers and awareness on the promotion of blogs and its actual impact on these readers. The theoretical part contains information about marketing, communication process, forms of communication, communication and communication mix on the internet. Further information in this section is about social networks and their use in business, the characteristics of a blog, the blog history, whether abroad or in the Czech Republic. The practical part presents the analysis of co-operation brands with specific Czech fashion bloggers and results of a questionnaire survey among the readers.
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Specifika rozvoje venkova v pohraničních regionech na příkladu Českého Švýcarska
Matějíčková Edrová, Martina ; Kadeřábková, Jaroslava (advisor) ; Jetmar, Marek (referee)
The subjects of my thesis are the specifics of the rural municipalities in the Czech borderland. More specifically it focuses on the development potential of a selected part of the region of Bohemian Switzerland. The theoretical part deals with definition of the terms countryside, borderland and periphery which helps to better define the selected region. As a basis for further examination serves the provided common characteristics of the Czech countryside along with an assessment of the individual specifics of the selected region caused by the historical development of the countryside. The practical part consists of a comprehensive description of the Bohemian Switzerland region, including a questionnaire inquiry. Results and findings resulting from the inquiry are further elaborated through a managed interview with the mayor of a selected municipality. The goal of the thesis is to analyse the development potential of the region and the effectiveness of the activities of mayors of the individual municipalities with regard to the region's potential.
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