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Communication Strategy of Company
Stehlík, Petr ; MBA, Petr Adamus, (referee) ; Schüller, David (advisor)
This thesis deals with the design of communication strategy for Brno pharmacy U lazní. The task is to assess the current status and on the results of the analysis suggest appropriate measures in order to improve and streamline communication mix of the company. A part of this thesis is the evaluation of information with application of fuzzy logic.