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Interactive marketing in Vodafone Czech Republic
Míka, Michal ; Pešek, Ondřej (advisor) ; Markoš, Michal (referee)
Diploma thesis focus on dynamically developing medium -- Internet and its usage for marketing needs. At first the thesis describes the basics of internet and it's grow into the medium we know from today. It is followed by the description of marketing communication on the internet. It describes the communication from the first internet banner to the start of mass internet communication, social media and mobile marketing. It describes the opportunity of the smartphones. Theoretical knowledge is used in practical part which describes mid-sized internet campaign realized with the tools described in the theoretical part.
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Teplá, O. ; Pěknicová, Jana ; Mrázek, M. ; Kočí, K. ; Chládek, David ; Míka, M. ; Badalová, J. ; Pecka, T. ; Fulka, F.
Iscare IVF a.s. had a long record of successful azoospermic treatment since 1997, when the first pregnancies by MESA a TESE were published in the Czech republic. A series of diferent implanted laboratory techniques supported good results from last year. The medical problem is solved during the other field of application-histlogical findings and immunofluorescent methods.
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