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Marketing strategy and communication strategy of the ice-hockey club HC Kometa Brno
 Lysák, Jiří ; Postler, Milan (advisor) ; Kubálková, Markéta (referee)
The aim of this thesis is to analyse marketing strategy and communication strategy of the ice-hockey club HC Kometa Brno, to evaluate current club's activities and to introduce possible innovations. The first chapter of the thesis contains concepts of marketing, marketing strategy, communication strategy, services marketing and sports marketing. The second chapter includes basic information about the ice-hockey club HC Kometa Brno, SWOT analysis, marketing mix analysis and the analysis of current marketing strategy and communication strategy of the club. The author has conducted a marketing research oriented on club's marketing activities perception, namely on-line communication and social network activities perception. The third chapter contains its results; recommendations for improvement in club's marketing strategy and communication strategy are to be found at the end of the chapter.
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See also: similar author names
6 Lysák, Jakub
4 Lysák, Jan
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