Home > Search Results: Lichnovská, Jana
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategic Analysis of a Nongovernmental Health-Care Facility: Podlesí Hospital
 Lichnovská, Jana ; Lešetický, Ondřej (advisor) ; Jankůj, Miroslav (referee)
Management of health care organizations is becoming more complex and complicated. Health sector is characterized by highly dynamic environment where strategic management is almost necessary. The aim of this thesis is to formulate a strategic analysis of Hospital Podlesí. External environment is analyzed using method of PEST analysis, Porter's Five Forces and characteristics of the industry. Internal analysis includes analysis of resources, financial analysis and Morton's components. Hospital shortcomings and possible solution are summarized according to previous analysis in the conclusion.
Detailed record
Analysis of Marketing Mix Tools in a Chosen Company
 Lichnovská, Jana ; Kozlová, Taťána (advisor) ; Bejdová, Jana (referee)
The aim of this bachelor thesis is to identify and describe Marketing mix tools in a chosen company. On the basis of the information and identified weaknesses to suggest possible measures to help to increase its competitiveness.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English